Logo Concept

Created a visual system to reflect the soul of the AIRPE brand. I developed an identity symbolizing music for all, personalized music, podcasts, and broadcast, themselves all work together to drive one loud, cohesive voice and presence. I could extend that across all touchpoints - from communications to a full-scale digital ecosystem.

Derivation of Logo

The centre of the identity is transitioned from ‘the sound waves and microphone’ — the mark of the brand. The typography is custom made and transformed from the microphone outline. The brand logo colour is vibrant and bright that works to maintain a balance between the craziness and motivation, to chart the AIRPE’s unique path.