Taking
you
ahead

CtrlMap.com

Branding | CUSTOM LOGO TYPE

Logo Concept

A distinctive logo that’s easily separated from the competition. The logo has a unique quality, and that accurately portrays client’s business perspective. The strategy was to focus on a recognizable design. The typography and logo colour is appealing to a much wider audience than before.

Derivation of Logo

The logo is a symbol of ‘strength and infinity’ in the shape of the letter C, while still clearly featuring the initials of the company. I believe stereotypically dull technological software markets doesn’t mean it can’t be dynamic and full of meaning. Hence, here a creative aspect is given to the logo to be easily recalled.