The simplicity of the logo helped the application be more versatile. Adopting a minimalist approach enabled logo to be used across a wide range of media, such as on business cards, website, social media platforms, apps etc. The typography amplifies the uniqueness of the custom typeface.
Derivation of Logo
The goal was to design a brand identity system that would translate into all the different touchpoints of a distinct yet noble service. The inspiration of brand colour comes from the vibrant colours of Indian dishes, as well as other components like spices and condiments. Packaging is straightforward to emphasize the brand visibility.